AFLW Partnership Renewal

Hastings Deering Extends partnership with AFLW

The Lions AFLW side have received an extra boost ahead of their season opener today, with Hastings Deering announcing they will extend their support of the team for a further two years.

Hastings Deering became an Official Partner of the Lions AFLW side in 2019, with their logo proudly displayed on the polo sleeve, media backdrop, windbreak at AFLW matches and static signage. The company are also looking to extend their partnership further into the Club’s community space.

Women’s CEO Breeanna Brock said the team are thrilled the global company have agreed to extend their partnership.

“Hastings Deering’s extension on the first day of our fourth AFLW season is a great testament to the relationship we form with our Sponsors,” Brock said. 

“They become family for us and we are excited to have them in the fold for a further two years.” 

Hastings Deering Manager – Building Construction Industries Kelly Jury echoed Brock’s sentiments.

“This next stage of our relationship with the Brisbane Lions provides us with a great opportunity to continue our support of women’s sport and reinforce our commitment to developing pathways to build and increase opportunities for females in our respective fields,” she said.

“Hastings Deering is a values-driven organisation and we are proud to align with Queensland’s premier women’s sporting team, who like our own workforce, come from a diverse range of backgrounds and locations.” 

Article by AFLW Brisbane Lions